Email Marketing is the one of the most powerful direct marketing method of to communicate the commercial message with the related people and firms. Any type of smaller or large business organization needs to communicate with their client, potential customers and their current subscribers. Email marketing helps firm to keep in touch directly with their business stakeholders.
Generally Commercial business firms are using email marketings for sending the different type of offers to the customers for the sales promotions and new product awareness and transactional purposes.
Email Marketing boost the relationship marketing which creates high customer loyalty. As the Email marketings are one of the most powerful mean of Direct Marketing, they are less costly mean of internet marketing.
Uses of Email Marketing for the small and large Business firms
- To reach new customer and promote business products and services.
- Keep in touch with current customers.
- Providing account and transaction related information to clients, employees and other related organization.
- providing the information about new products, features, Special Offers, Sales Promotions, Price Cut-offs, and so on.
2 Major Types of Email Marketing.
We only study the two major most common types of Email Marketing. They are
Transactional Email and Direct Mail.
Transactional Emails:
Transactional mails are related with providing the message related with the customer's activities and transactions with the business firm. They includes the information about account creation, Maintenance, renewal notices, purchase order confirmations, password reset emails, order status, service expiry and different types of Notifications.
The Transactional Emails have high open rates,(i.e. 51%) in comparison with email newsletter, an effective email marketing strategy should utilize these emails with adding some ads, offers, promotions within the email templates. The transactional email helps business organization to get increased customer satisfaction ad make the chance to make extra sales through attached ads and marketing promotional messages.
What is Direct Mail ?:
Direct Mail is sent direct to the current clients or potential customers for the business promotional purpose. The promotional messages could be new product awareness, Price cut-offs, special offers, discount schemes, etc. business firm collects the direct mailing list from the subscribers list of the websites, from face to face marketing campaigns, or from buying the bulk mailing list or business email list from email marketing firm.
You have to choose an Email Marketing Automated Software or Email Marketing Firm which provides you the qualitative and quantitative Mailing list and designs your ads or commercial messages into eye catching email templates, sends the effective email to the potential customers and increase your sales in the cost effective ways.