Opt-in email advertising, also called permission email marketing is modern aspect of direct marketing via emailing. Where by the email reader has an option to receive and read the mail. Opt in email marketing helps marketer for effective email marketing and email subscriber for the increased satisfaction. Permission marketing is latest and modern concept to the direct marketing.
Opt in Email marketing can help customers to get information about new products, new features, updates, new blogs/information, special offers, discount coupons, sales promotions through email. They are updated with latest information for those topics where they have interest. They have option to unsubscribe attached with each emails if they feel irrelevant category they subscribed before.
For marketer they knows how much subscribers have real interest on their company, websites or products. Mails are sent instantly without any delays. It gives recurring sales, revisits, traffic and good customer relationships. There are huge numbers of benefits for opt-in email marketing.
Conclusion:
Generally opt in email marketing have high open rates because people only subscribe the mail in which they are already interested. They their-selves choose to receive the emails from the source site.This concept of email marketing is effective for the elimination of disadvantages of email marketing.
Email Advertising:
Marketing or advertising through the means and tools of mail is very popular in recent marketing practices. Bulk email marketing, email marketing tools, email templates, designs and number of elements should be considered while email marketing is applied. Its not easy task. Sending an email to large customers is not marketing goal but sending effective email with specialized messages to targeted opt-in customer is important to avoid spam and other challenges. So lets have some brief introduction of opt-in Email advertisement.
Meaning and definition of OPT-IN / Permission based Email Marketing:
Opt-in is used several times in this blog. Opt-in means, customer are subscribed to received any emails from the advertiser. In other words, Advertiser or marketing company have permission to send mails to those customers who already opt-in to receive emails from them. likewise they opt-in , they can opt-out anytime if they don't like to receive any emails from the company.
How Opt-in Emails lists collected for the company or agencies?
When we surf for some websites, they ask us for to get free newsletter subscription or also write - "Subscribe to us" where we give our email id. They also make an option as receive newsletter at the time of purchasing products or software installation. They use those emails for the opt-in email advertising.
Why opt-in Advertising good for company and customers?
For marketer they knows how much subscribers have real interest on their company, websites or products. Mails are sent instantly without any delays. It gives recurring sales, revisits, traffic and good customer relationships. There are huge numbers of benefits for opt-in email marketing.
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This is an Example of Subscription Buttom which have been used in Websites to get the emails from the interested users online. |